Insights from Dropbox, Adobe, and Salesforce

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PS. I spotted these updates using PricingSaaS. Try it for free to track competitors and stay ahead of the curve. Happy new year! I hope 2024 is off to a great start for all of you. Over the past year, I’ve been more active on LinkedIn. I do a lot of digging on SaaS companies, and my strategy with posts is to create simple visuals with brief write-ups that capture the most interesting takeaways I’m finding. Some of them have gotten a decent amount of engagement. Today’s post is a collection of 3 of those visuals. If you enjoy it, follow along here. On to this week’s post. Dropbox is one of the biggest PLG success stories. Their latest numbers exhibit just how hard it is to layer a sales motion on top of PLG to convert free users. As of their latest earnings report: 👉🏼 2.6% of users pay for the product 👉🏼 .91% of users are on a business license (less than 1%) To summarize -- 97.4% of users are on Freemium plans, and 65% of paid users are individual consumers. Dropbox skews more co

Support for Good Better Best comes from Orb, the flexible usage-based billing engine for companies like Vercel, Replit, and Airbyte. Teams use Orb to build a scalable, flexible, and auditable billing system. GBB readers get a free trial - mention “Good Better Best” when you sign up here. 🔺 SaaS Pricing Moves 🔺 ⚙️Apollo pushed “integrations with all email providers” to its Basic plan. 🆙 Monday raised prices across it’s Basic, Standard, and Pro plans. 🖥️ Zoom drastically simplified the list of features in each plan. 🧠 Jira added a new AI feature called Atlassian Intelligence. 👀…

Insights from Dropbox, Adobe, and Salesforce

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