A24, Google DeepMind and the Dangerous Business of Selling Cool - The Ankler
theankler.com · 401 words · saved by 1 readers
Yes, the internet hates the new partnership, but the risks fall entirely on one side — and it's not about jobs
A24 is the rare Hollywood studio that still moves culture as its own brand. Its logo alone can make people interested in a movie before they know what it is — it has turned “A24 vibes” into shorthand for taste, emotional damage and at least one scene of someone frozen in a perfectly ordinary room while their entire life collapses internally. It’s the studio behind moments that have become touchstones of their own: the choreographed unease of Nathan (Oscar Isaac) dancing with his AI creation in Ex Machina, Florence Pugh‘s Dani having a sunlit communal breakdown as the May Queen in Midsommar,…
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