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Hollywood Learned All the Wrong Lessons From 'Avatar' - The Atlantic

theatlantic.com · 1,090 words · saved by 1 readers

Thirteen years ago, James Cameron’s 3-D epic shook the industry—not necessarily for the better.

When the director James Cameron was working on Avatar , he was holding the biggest bargaining chip imaginable. His last major feature, 1997’s Titanic , was the most successful film in Hollywood history, overcoming its budgetary woes and behind-the-scenes drama to become a box-office phenomenon unlike any other. Avatar was another risky bet in theory, an original sci-fi epic about nine-foot-tall blue aliens called the Na’vi who’d be rendered through advanced CGI and motion-capture technology. But still, this would be a James Cameron film—a fact the director said he had to remind the honchos of

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