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The Hidden Psychology of Netflix Thumbnails: How to Capture User Attention

choicehacking.com · 1,159 words · saved by 1 readers

(MS/MBA) Buyer psychology expert, business consultant, founder of Choice Hacking Ltd. $250M+ in sales for my clients This is an article from my series on the psychology behind Netflix’s success. To learn more, start with this article: Five Ways Netflix Used Psychology to Become the World’s Biggest Streaming Platform Netflix’s entire $442B business hinges on one simple marketing channel: The humble thumbnail. Netflix users only look at a thumbnail for 1.8 seconds. And if they can’t find anything on Netflix in 90 seconds, they bounce to another streaming service. Netflix knows it has to make thumbnails as engaging as possible to get you to watch. And that’s why they’ve spent billions of dollars cracking the psychology of a great thumbnail (and a few other things, too). In this article, I’m going to cover: And if you’re new here, hi there – I’m Jen Clinehens, founder of Choice Hacking. I’ve used buyer psychology and AI tools to create more than $250M in sales for my clients – from solo bu

This is an article from my series on the psychology behind Netflix’s success. To learn more, start with this article: Five Ways Netflix Used Psychology to Become the World’s Biggest Streaming Platform Netflix’s entire $442B business hinges on one simple marketing channel: The humble thumbnail. Netflix users only look at a thumbnail for 1.8 seconds. And if they can’t find anything on Netflix in 90 seconds, they bounce to another streaming service. Netflix knows it has to make thumbnails as engaging as possible to get you to watch. And that’s why they’ve spent billions of dollars cracking…

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