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Why All Graphic Design Looks the Same Now - YouTube

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Follow along using the transcript. Follow along using the transcript.

Contemporary graphic design did not lose its voice because designers suddenly got worse. It lost its voice because the conditions that once produced radically different visual languages have disappeared. Distinctive graphic design used to grow inside isolated cities, schools, music scenes, political movements and subcultures. These cultural backwaters worked like islands. Distance allowed a local visual language to develop before the rest of the world discovered it. The internet destroyed most of that distance. Now everyone sees the same work at roughly the same time. A local experiment…

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