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The Real Leadership Lessons of Steve Jobs

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Reprint: R1204F The author, whose biography of Steve Jobs was an instant best seller after the Apple CEO’s death in October 2011, sets out here to correct what he perceives as an undue fixation by many commentators on the rough edges of Jobs’s personality. That personality was integral to his way of doing business, Isaacson writes, but the real lessons from Steve Jobs come from what he actually accomplished. He built the world’s most valuable company, and along the way he helped to transform a number of industries: personal computing, animated movies, music, phones, tablet computing, retail stores, and digital publishing. In this essay Isaacson describes the 14 imperatives behind Jobs’s approach: focus; simplify; take responsibility end to end; when behind, leapfrog; put products before profits; don’t be a slave to focus groups; bend reality; impute; push for perfection; know both the big picture and the details; tolerate only “A” players; engage face-to-face; combine the humanities with the sciences; and “stay hungry, stay foolish.”

Innovation The Real Leadership Lessons of Steve Jobs Six months after Jobs’s death, the author of his best-selling biography identifies the practices that every CEO can try to emulate. by Walter Isaacson From the Magazine (April 2012) Summary . Reprint: R1204F The author, whose biography of Steve Jobs was an instant best seller after the Apple CEO’s death in October 2011, sets out here to ... more Leer en español Ler em português Post Post Share Save Get PDF Buy Copies Print His saga is the entrepreneurial creation myth writ large: Steve Jobs cofounded Apple in his parents’ garage in 1976, was

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