Horizontal integration
Horizontal integration is the process of a company increasing production of goods or services at the same level of the value chain, in the same industry. A company may do this via internal expansion or through mergers and acquisitions.
Horizontal integration - Wikipedia Jump to content From Wikipedia, the free encyclopedia Business process A diagram illustrating horizontal integration and contrasting it with vertical integration Marketing Key concepts Account-based marketing Activation Annoyance factor Attribution Distribution Brand licensing Brand management Cannibalization Co-creation Communications Consumer behaviour Consumer culture Digital marketing Dominance Effectiveness Ethics Horizontal integration Influencer marketing Management Mix Pricing Product marketing Promotion Retail S-T-P Segmentation Targeting Positioning
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