Defining Product Success: Metrics and Goals | by Sequoia | Sequoia Capital Publication | Medium

Setting the right goals and metrics is imperative to product success.

10 min read Jun 12, 2018 -- Press enter or click to view image in full size Goals are important in defining and monitoring success. When a goal is in place, the destination is clear — even though the route may change. Goals help connect your mission to your strategy, roadmaps, initiatives and tactics by tying the single metric you care about most with a target and a time frame during which it can be achieved. More than anything else, this process will help your team define success. In this post, we’ll explain how to define success for your product by identifying the one key “metric that…

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