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Dekotora: Japanese Truck Culture - Todd Antony

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The Japanese subculture of ‘Dekotora’ – a portmanteau of the Japanese pronunciations of “decor” and “truck” – involves the elaborate decorating of a truck following a certain theme, or aesthetic. For more than 40 years, Japanese truck drivers have been piling lights, patterned fabrics, and other over-the-top adornments onto their work trucks, creating moving masterpieces covered in LEDs. The tradition of decorated trucks, or “Dekotora,” originated from a 1970s Japanese movie series that was inspired by Smokey and the Bandit, titled “Torakku Yaro” or “Truck Rascals.” Drivers first began decorating their vehicles in the style seen in the comedy-action films in hopes of being cast in upcoming productions. Eventually the extravagant trucks became a way of life for many workers, with decoration costs sometimes running over $100,000. The Dekotora craze has passed its zenith of the 80s and 90s and has been in decline recently, numbering in the region of 500 drivers in the country now. The Uta

Dekotora: Japanese Truck Culture The Japanese subculture of ‘Dekotora’ – a portmanteau of the Japanese pronunciations of “decor” and “truck” – involves the elaborate decorating of a truck following a certain theme, or aesthetic. For more than 40 years, Japanese truck drivers have been piling lights, patterned fabrics, and other over-the-top adornments onto their work trucks, creating moving masterpieces covered in LEDs. The tradition of decorated trucks, or “Dekotora,” originated from a 1970s Japanese movie series that was inspired by Smokey and the Bandit, titled “Tora

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