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David Senra: James Dyson, Dyson

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James Dyson is the founder and chairman of Dyson, a technology-led company present in 84 markets worldwide. He is an inventor, entrepreneur, and philanthropist who has devoted his life to solving problems through new technologies. Under his leadership, Dyson created some of the most iconic household products in the world: the bagless vacuum cleaner, the Airblade hand dryer, bladeless fans, and the Supersonic hair dryer. Around half of Dyson's global team are engineers and scientists, with research interests spanning robotics, AI, machine learning, solid-state battery development, material science, and high-speed electric motors. After developing 5,127 failed prototypes and being rejected by every major manufacturer, Dyson launched his own company and reshaped the vacuum industry by the 1990s. He became known for his iterative engineering approach, his cyclonic separation technology that eliminated bags, and his ability to bring products to market against fierce opposition. His accomplishments include building Dyson into a multi-billion-dollar global enterprise, establishing Dyson Farming in 2013, founding the James Dyson Foundation in 2002 to inspire young engineers and run the

David Senra: You have a weird combination of, like, you built some of the greatest modern technology, but you have this obsession with and love of the past, which I think is very interesting. James Dyson: Yeah. A healthy obsession with the past, I think. I mean, I did Latin, Greek, and ancient history at school. David Senra: Yeah. James Dyson: And apparently of no use at all, but it is interesting how Greek civilization took place, and how Roman civilization started, and how it failed, and how people governed. David Senra: Mm-hmm. James Dyson: Were oligarchies good? Were dictatorships good?…

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