Points of Touch: Towards a Fashion Epistemology — The Fashion Studies Journal
Possessing a peculiar manner of epistemic functioning, an invitation made out of a fabric sample, a press release written in the shape of a poem, or a blurred image of a garment printed in a catalogue can trigger sensorial knowledge about fashion.
For its s/s ’09 menswear show, Maison Martin Margiela replicated the appearance of a life-size catalogue. Standing in front of oversize white panels recalling the maison’s iconic accordion-shape catalogues – complete with type-written descriptions and the garment numbers – models posed behind black, rectangular panels that obscured their eyes, recalling the famous Incognito images in which black bands were drawn over the eyes of the models’ eyes. Transforming the show into a “living catalogue,” Margiela inverted the mechanics of the presentation of a collection whereby the latter became…
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