Farmers Didn’t Invent Tractors. They Were Busy Farming. – Ben Casnocha

There's a cliche in innovation / entrepreneurship which says, "Scratch your own itch." That is, solve problems that you know really well. Choose markets you know really well.But a lo…

There’s a cliche in innovation / entrepreneurship which says, “Scratch your own itch.” That is, solve problems that you know really well. Choose markets you know really well. But a lot of innovation doesn’t come from the people who know the industry the best. That’s because the closer you are to how something works now , the harder it is to imagine a new and better way of doing things. In pondering why millions of dentists haven’t been able to figure out that flaxseed oil helps your gums, Seth Roberts channels Jane Jacobs in this excellent observation : For

related reading

• The rise and fall of the industrial R&D lab - Works in Progress Magazineworksinprogress.co
• Coolest Things I Learned in 2020 - David Perellperell.com
• What Should You Work On? - David Perellperell.com
• Shifting the impossible to the inevitableblog.benjaminreinhardt.com
• Know Your Customers’ “Jobs to Be Done”hbr.org
• Don't Start From Scratch: How Innovative Ideas Arisejamesclear.com
• The Power of the Marginalpaulgraham.com
• The 50 Greatest Breakthroughs Since the Wheeltheatlantic.com
• Theory lags practicelemire.me
• Cultivating a state of mind where new ideas are bornhenrikkarlsson.xyz
• More articles we would like to commissionworksinprogress.news
• The Power of the Marginalpaulgraham.com