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Archetype | IN CONVERSATION WITH: Eric Hu

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IN CONVERSATION WITH is a series from Archetype where we interview artists in/at the edges of crypto across music, visual art, design, curation, and more. Eric Hu is a multidisciplinary graphic designer and art director based in New York City. He is the founder of Eric Hu Studio, a design and creative direction practice working across fashion, music, architecture, and technology. Eric has garnered an international reputation for creating genre-defining visual identities and artwork for clients such as Nike, Google, and Chanel. Previously, he served as Global Design Director at Nike Sportswear and Director of Design at SSENSE, where he formed its inaugural design team. He is also co-creative director of Mold Magazine, a publication focusing on the future and science of food. In 2021, he launched Monarchs, a limited edition series of generative NFTs with procedural animation by Roy Tatum. Each artwork features a unique one-of-a-kind butterfly with varying wing shapes, colors, bodies, and

IN CONVERSATION WITH: Eric Hu Written by Katie Chiou IN CONVERSATION WITH is a series from Archetype where we interview artists in/at the edges of crypto across music, visual art, design, curation, and more. Eric Hu is a multidisciplinary graphic designer and art director based in New York City. He is the founder of Eric Hu Studio, a design and creative direction practice working across fashion, music, architecture, and technology. Eric has garnered an international reputation for creating genre-defining visual identities and artwork for clients such as Nike, Google, and Chanel. Previously, he

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