What Is Demand Generation? [FAQs]

Discover inbound marketing's role in demand generation and why marketing and sales need to be aligned for a demand generation strategy to work well.

If you ask 10 B2B marketers what “demand generation” means, you’ll get different 10 answers — and that’s not a bad thing. The landscape has changed so fast. Today, demand gen blends many elements of growth marketing, content, data, marketing technologies, and sales orchestration. As a demand gen marketer, we’re no longer just “filling the top-of-the-funnel.” We’re earning attention before there’s intent and guiding buyers with value until they raise their hand for speaking with a rep. Below is how I define demand gen in 2026, how it differs from lead gen, and how to build a durable,…

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