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Why AR clothing try-on is nearly here | Vogue Business

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The ability to try on clothes digitally has been a long-term goal that tech companies of all sizes are close to reaching. Here’s why.

Save this story Save this story AR clothing try-on, both more complicated and more lucrative than its counterparts in cosmetics and accessories, has been elusive. After years of development, that’s now changing, and fast. With a spate of recent pilots and investments, experts say that realistic AR clothing is getting closer to reality, and the pace of acceleration is increasing. For fashion brands, this could unlock digital clothing sales, increase conversions and decrease e-commerce returns. It would also mark a significant milestone toward the ultimate vision for AR glasses . AR clothing try

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