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Book Review: Nadia's Antimemetics | Applied Divinity Studies

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Antimemetics is the study of ideas that resist spreading [0]. Ideas which are the opposite of memes. Rather than going viral, they go dark. Some antimemes are trivial (you can’t remember your friend’s license plate number), some very serious (the obscene prevalence of sexual assault in (not just) Hollywood that went largely unreported until the dam broke). Faced with these unknown unknowns, the obvious responses are to either meet the challenge with vigilance or ignore it in resignation. Nadia’s new book [1], Antimemetics, takes neither approach. It is not a rallying cry to win, nor a panic about the danger that lie ahead. Nadia’s Antimemetics is merely post-war. We have, in Nadia’s view, already forgotten so much. The core of Antimemetics is an attempt to even acknowledge the loss, to take the time to count the bodies, and ask where we go from here. Of course, the antimemes you even know about are the ones weak enough to be discovered. Some antimemes are so strong they cannot even be

2025-05-10 Antimemetics is the study of ideas that resist spreading [0]. Ideas which are the opposite of memes. Rather than going viral, they go dark. Some antimemes are trivial (you can’t remember your friend’s license plate number), some very serious (the obscene prevalence of sexual assault in (not just) Hollywood that went largely unreported until the dam broke). Faced with these unknown unknowns, the obvious responses are to either meet the challenge with vigilance or ignore it in resignation. Nadia’s new book [1], Antimemetics , takes neither approach. It is not a rallying cry to win, no

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