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Traditional Elegance Meets Psychedelic Futurism in This Type Trend – Eye on Design

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The ’90s are back. The 1890s, that is. Turn of the century inspired typefaces (we’re calling them “Jugend-ish”) are suddenly everywhere, bringing an often overlooked era into a new light. The trend is named for the similarity of these contemporary typefaces to the fonts that emerged from the German art magazine Jugend and the Jugendstil movement, a close cousin to the Art Nouveau and Viennese Secession movements happening in Britain and Austria around the same time. Jugend-ish typefaces are characterized by decorative ornaments, a mixture of curves and sharp corners, and forms inspired by nature. They are inherently contradictory, combining elegant high-contrast tapers with strange psychedelic blobs. Put more simply, they are weird for weird’s sake, but in the way only a typeface can be; breaking rules around conventions while still adhering to long-standing historical traditions of balance and symmetry. These Jugend-ish typefaces have been creeping up at the fringes of the design worl

Traditional Elegance Meets Psychedelic Futurism in This Type Trend – Eye on Design S e a r c h R e l a t e d A r t i c l e s S o m e t h i n g D i f f e r e n t Traditional Elegance Meets Psychedelic Futurism in This Type Trend Share: Twitter Facebook Pinterest Email S e a r c h R e l a t e d A r t i c l e s S o m e t h i n g D i f f e r e n t Search Menu Social Typography Traditional Elegance Meets Psychedelic Futurism in This Type Trend "Jugend-ish" typefaces embody modern self-expression Words by Elizabeth Goodspeed Published on July 21st, 2021 Illustration by Tala Safié What are you

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