The Lighthouse Playbook - by David Booth - a16z
substack.com · 2,986 words · saved by 1 readers
How today's founders make friends and influence people
| Nation | Tech | Opinion | Culture | Charts | As a new founder with a fledgling startup, you have an obvious problem. The thing all startups need is preferential attachment - for the best customers, hires, and fans to all want to preferentially attach themselves to you. But you don’t have any signal yet. And people usually attach to high-signal stories, not the low-signal ones. So how do you bootstrap yourself some signal? The thing about signal is, it works very differently in environments of scarcity (which is what most business advice / marketing playbooks assume), versus in…
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