The Unified Content Business Model – Stratechery by Ben Thompson

Every content company is or should be moving to a model that incorporates both subscriptions and ads; creator platforms should help their publishers do the same.

The Unified Content Business Model – Stratechery by Ben Thompson Skip to content The Unified Content Business Model Tuesday, May 2, 2023 In 2017 BuzzFeed CEO Jonah Peretti declared that “if you’re thinking about an electorate and you’re thinking about the public and you’re thinking about people being informed, the subscription model in media does not help inform the broad public”; in 2017 The Athletic CEO Alex Mather went in the opposite direction, telling me in a Stratechery Interview that his publication would be differentiated by “less clickbait, no

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