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Growth in Web3 Just Hits Different — Layer3

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Instead of acquiring users through ads, the best web3 companies grow by turning users into contributors and owners.

Instead of acquiring users through ads, the best web3 companies grow by turning users into contributors and owners. Web2: grow with ads For more than a decade, there has been one default way to acquire new users for a project: paid advertising. Whether through Facebook, Amazon, Instagram, or Google Search, startups have set aside large budgets to engage and retain new customers using these platforms. Facebook alone is responsible for over a quarter (!) of global advertising spend. This playbook for growth is very well established, but makes it difficult for newer players to break through a cro

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