Growth in Web3 Just Hits Different — Layer3
layer3.mirror.xyz · 939 words · saved by 1 readers
Instead of acquiring users through ads, the best web3 companies grow by turning users into contributors and owners.
Instead of acquiring users through ads, the best web3 companies grow by turning users into contributors and owners. Web2: grow with ads For more than a decade, there has been one default way to acquire new users for a project: paid advertising. Whether through Facebook, Amazon, Instagram, or Google Search, startups have set aside large budgets to engage and retain new customers using these platforms. Facebook alone is responsible for over a quarter (!) of global advertising spend. This playbook for growth is very well established, but makes it difficult for newer players to break through a cro
related reading
- The Ownership Economy 2022 – Variantvariant.fund
- The Web3 Growth Engine — Layer3layer3.mirror.xyz
- Growth Frameworks from Web2 to Web3 — mati.hstartup.mirror.xyz
- Go-to-Market in Web3: New Mindsets, Tactics, Metrics - a16z cryptoa16zcrypto.com
- Why Build in Web3hbr.org
- A product manager’s guide to web3 - by Jason Shahlennysnewsletter.com
- A product manager’s guide to web3 - by Jason Shahlennysnewsletter.com
- Multicoin Capital: The Web3 Growth Stack - Multicoin Capitalmulticoin.capital
- Nascent.xyz | Crypto’s AirTag Moment: Unlocking Mass Adoption with Web Proofsnascent.xyz
- Why Web3 Mattersfuture.com
- Introducing: Quests — Layer3layer3.mirror.xyz
- ‘This Protocol Is Brought to You By': An Onchain Model for Web3 Advertising – Variantvariant.fund