Effectiveness, Not Authority

What lives in the wake of "product development as we knew it"

I’d been considering writing an “advice” post for a little while —my interest tempered mainly by the fact that I’ve always been the worst designer on any team I’ve worked on; know little of use to real practitioners; and have no business telling anyone anything— when I saw an absolutely excellent writeup by Julie Zhuo, co-founder at Sundial and former VP of Product Design at Facebook (when I was there, thanks solely to her!), from conversations she’s had with my old buddy and former colleague Henry Modisett, who runs design at Perplexity. Both Julie and Henry changed my life and career, and…

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