Though the Charleston is tolerated, the twist is taboo
Last week, Emily Baker-White reported on TikTok’s internal “heating feature” — described as a “button that can make anyone go viral”: In addition to letting the algorithm decide what goes viral, staff at TikTok and ByteDance also secretly hand-pick specific videos and supercharge their distribution, using a practice known internally as “heating.”
Last week, Emily Baker-White reported on TikTok’s internal “heating feature” — described as a “button that can make anyone go viral”: In addition to letting the algorithm decide what goes viral, staff at TikTok and ByteDance also secretly hand-pick specific videos and supercharge their distribution, using a practice known internally as “heating.” The selected videos are then placed onto users’ For You Pages until a certain number of views are reached. The point of this, according to Baker-White’s sources, is “to court influencers and brands, enticing them into partnerships by inflating…
related reading
- TikTok’s Secret ‘Heating’ Button Can Make Anyone Go Viralforbes.com
- Seeing Like an Algorithm - Remains of the Dayeugenewei.com
- TikTok and the Sorting Hat - Remains of the Dayeugenewei.com
- TikTok’s Secret Sauce | Knight First Amendment Instituteknightcolumbia.org
- American Idle - Remains of the Dayeugenewei.com
- Pluralistic: Tiktok’s enshittification (21 Jan 2023) – Pluralistic: Daily links from Cory Doctorowpluralistic.net
- Everything we like is a psyop | TechCrunchtechcrunch.com
- How TikTok Holds Our Attention | The New Yorkernewyorker.com
- Remains of the Dayeugenewei.com
- The Anxiety of Influencers, by Barrett Swansonharpers.org
- Gay in a TikTok Waylogicmag.io
- How TikTok’s algorithm made it a success: ‘It pushes the boundaries’ | TikTok | The Guardiantheguardian.com