The difference between problems and jobs to be done

When problems and jobs to be done don’t mix | 5 min read, 11 min listen

🚀 Welcome to the 750th subscriber. On to 1.000! Listen: 11 minutes Fast reader: ±5 minutes Slow reader: ±10 minutes 🎙️ Listen on Spotify or Apple Problems are at the core of each startup. It shapes your solution that generates value. Without generating value, it’s hard to retain customers. Therefore we have books, articles, podcasts around the mantra: “Love the problem, not the solution”. So what is love? Oh baby, don't hurt me, don’t hurt me, no more - Spotify “The key to love is understanding” (Spotify). That’s why I write about understanding problems so often (1,2,3,4): to…

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