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On Visual Hierarchy

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On Visual Hierarchy Design isn’t about making something pretty, although that’s part of it. Design is largely about function. It’s about making an interface work so well that the user never stumbles....

Design isn’t about making something pretty, although that’s part of it. Design is largely about function. It’s about making an interface work so well that the user never stumbles. Much of a good UI depends on a notion called visual hierarchy. Visual hierarchy, while it may sound technical, is really a pretty simple concept. By using color, contrast, texture, shape, position, orientation, and size, one can organize elements on a page so that users gets a sense of visual importance. For example, look at this graphic: Where did your eyes go? Maybe to the first circle, since we naturally read…

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