Unique Selling Proposition: How to Write One (2026) - Shopify

A unique selling proposition is one of the keys to developing a memorable brand. Here’s how to shape your own USP, with expert advice and examples.

Businesses write unique selling propositions (USPs) to clearly communicate what makes them stand out from competitors. For skin care brand Beekman 1802, a new USP helped shape the company’s branding and marketing strategy. In this guide, you’ll learn why you need a USP and how to write one, with advice from Dr. Brent Ridge, Beekman 1802’s cofounder. You’ll also see examples from other popular brands to help inspire your USP. What is a unique selling proposition? A unique selling proposition is the key benefit or feature that sets your business or product apart from competitors. It’s a…

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• Morgan Lin

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