How the Beat Generation Became "Beatniks" - JSTOR Daily
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The rebellious culture of the Beat Generation was coopted into fodder for a marketable lifestyle.
The icon indicates free access to the linked research on JSTOR. What happened when the Beat Generation bumped up against the popular culture they were rebelling against? Historian Stephen Petrus writes about how the youth subculture was turned into a commodity. “From the end of 1958 through 1960, popular magazines, newspapers, television shows, and even comic strips bombarded Americans with images of the Beat Generation,” writes Petrus. But these images weren’t so much of writers like Allen Ginsberg, William S. Burroughs, Jack Kerouac, and Gregory Corso, the Beat Generation’s leading…
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