37signals — Know no
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“No” is no to one thing. “Yes” is no to a lot of things.
00. Start here 01. An obligation to independence 02. Work isn’t war 03. Small teams 04. Profit motive 05. Err on the side of do 06. Shape Up every six 07. We don’t sell you 08. 8/8/8 09. NOTASAP 10. The Fortune 5,000,000 11. Don’t emulate the office 12. Hours aren’t equal 13. On repeat 14. Meetings aren’t free 15. Bury the hustle 16. The trap of marginal thinking 17. Politicking 18. Two tokens of customer service 19. Pay people, not addresses 20. Small tech “No” is no to one thing. “Yes” is no to a lot of things. 22. Stayups 23. Thoughting vs. thinking 24. Fixed 25.…
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