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Why YourStack failed

ryanhoover.me · 1,129 words · saved by 1 readers

In 2019 we carved out a small portion of the Product Hunt team to work on a new project called YourStack. It was a new brand with its own domain, completely separate from producthunt.com. We opted to start from scratch, using everything we’ve learned building Product Hunt the prior five years to build a new product discovery experience. Product Hunt is primarily about what’s new, a firehose of the latest tech launches. YourStack was all about the products you use and love, regardless of their age. Our goal was to expand beyond tech, to help people discover and buy products recommended by people they know and trust. Instead of a Product Hunt-style leaderboard of daily launches, we designed YourStack with a follower model to personalize the experience and widen the scope of products surfaced. The underlying thesis: People will try and buy products from people they trust. Longer term, we were building a new product graph, a unique data set of the products people actually use and endorse.

Why YourStack failed Ryan Hoover June 26, 2024 Why YourStack failed ‍ Occasionally I’m asked why YourStack failed. So, I figured I’d finally write about it. But first for those unfamiliar with the project, here’s context. ‍ The story of YourStack ‍ In 2019 we carved out a small portion of the Product Hunt team to work on a new project called YourStack. It was a new brand with its own domain, completely separate from producthunt.com. We opted to start from scratch, using everything we’ve learned building Product Hunt the prior five years to build a new product discovery experience. Product Hunt

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