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Why and how to start a startup serving emerging markets | benkuhn.net

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why it’s one of the most effective ways to improve the world • why it’s hard • “local context plus high standards” • how to get started • where to live • what to work on

Wave is a for-profit, venture backed startup building cheap, instant money transfer within various countries in Africa. Since launching in 2018, we've become by far the biggest money transfer service in Senegal, used by over 50% of the adult population every month, and saving our users over $100 million so far. Our roadmap is to expand throughout Africa and launch every other type of financial service our users need, which we expect to have an orders-of-magnitude bigger impact if we succeed. Wave's mission is to improve the world, not to make money. Despite that, we operate more like a tech co

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