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Masan's approach to boost WinCommerce growth - VnExpress International

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Masan's revenue reached VND20,155 billion in the third quarter, with the consumer business contributing 85%. WCM (WinCommerce) said it would focus on improving the store model and reducing the number of new store openings to ensure profitability as it approaches the "golden period" of the consumer market at the end of the year. WCM officials have made WinMart+ expansion plans in both urban and rural areas. The stores will be renovated to align with the new WIN (Win is all you need) model in urban areas and WinMart+ Rural in rural areas. WinMart+'s design. Photo courtesy of Masan In 2023, it is predicted that consumers will be more careful with their shopping spending. However, the majority of customers living and working in high-end urban areas will not hesitate to spend a lot more money on a better-quality shopping experience. After more than 9 years of operation in the retail market with 2 supermarket and convenience store models, the WinCommerce retail chain deployed a high-end supe

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