How to Take a Concept From One Domain and Use It in Another

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Why Your Best Ideas Don’t Belong Where You Found Them.

There’s this great phrase in tennis: the unforced error. It means you lost the point not because your opponent did something brilliant, but because you messed up on a shot you should have made. No pressure, no impossible spin — just a mistake. Now, if you don’t play tennis, you might shrug. Cool, but I’m not out here on a clay court like Nadal. But here’s the trick: once you understand “unforced error” in tennis, you start seeing it everywhere. That job interview you tanked because you didn’t bother to read the company website? Unforced error. Burning garlic bread because you got distracted…

How to Take a Concept From One Domain and Use It in Another

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