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How to write like Malcolm Gladwell - by Henry Oliver

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Prose style and structure in The Tipping Point

Writing elsewhere I wrote for The Critic about the way the British Museum keeps closing galleries at short notice because of staff shortages. My salon about Elizabeth Bowen’s The Death of the Heart is tonight. Can you think of a more representative common reader book than The Tipping Point? Non-fiction, especially the sub-genre called Smart Thinking (a worse name I cannot imagine) is the main staple of the modern common reader. The common reader became a reality as money created audiences. As Virginia Woolf said, the common reader “is guided by an instinct to create for himself, out of…

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