flâneur

When I have a slower publishing cadence my blog grows faster

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When I started writing online, the advice I got was to publish frequently and not overthink any single piece. The logic was this: the outcome for blog posts is a heavy-tailed statistical distribution—most pieces will be read by barely anyone, but a small subset of outliers will do hundreds if not thousands of times better than average. Ben Kuhn has

Airborne, Andrew Wyeth, 1995 When I started writing online, the advice I got was to publish frequently and not overthink any single piece. The logic was this: the outcome for blog posts is a heavy-tailed statistical distribution—most pieces will be read by barely anyone, but a small subset of outliers will do hundreds if not thousands of times better than average. Ben Kuhn has a good post detailing this idea. He writes: The most important thing to remember when sampling from heavy-tailed distributions is that getting lots of samples improves outcomes a ton. In a light-tailed context—say,…

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