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How To Pick Your Ideal Growth Team Structure — Reforge

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We use cookies to personalize and deliver appropriate content. By clicking "Accept" you agree to our terms. One thing that most growth experts can agree on is that there’s no one-size-fits-all approach to organizing a growth team. Different companies are at different maturity stages and have different growth motions. Because of this, the “right” growth team structure and the “best” candidates to hire for the team completely depend on the company. One growth team structure that worked well at your first company could fall completely flat at the next —even if those companies are in the same category or niche. There’s also a tendency to copy successful growth team structures from other tech companies, or to pursue candidates with flashy titles. As you’re organizing a growth team, you need to think about the specific growth problems facing your company. The way you structure your growth team and the people you hire should be specifically selected to solve these specific challenges. When or

One thing that most growth experts can agree on is that there’s no one-size-fits-all approach to organizing a growth team. Different companies are at different maturity stages and have different growth motions. Because of this, the “right” growth team structure and the “best” candidates to hire for the team completely depend on the company. “Two companies are not created the same. They have different customers, different products, different markets, and different monetization models. Each one of those types of variables is huge. So it's really difficult to pattern match and get it right.…

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