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My Secret Life as a Social Media Coach - by Ted Gioia

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I’ve earned money in many unusual ways, especially back in the callow days of my youth. But even in recent years, I’ve taken on some peculiar projects—which I rarely talk or write about. But today I will share details about one of them. A few years ago (before I joined Substack), a number of individuals and organizations started asking my advice on how to handle social media. They even wanted to hire me as a social media consultant. My Twitter feed caught their interest, and they wanted to do something similar. Would I teach them how? I couldn’t do this nowadays. First, Twitter has changed, and not for the better. (By the way, I refuse to call it X. That symbol has at least a half dozen meanings, all of them dismal.) But more to the point, I don’t have any spare hours for sale. So I’m no longer available as a social media consultant or in any freelance capacity. But back then I still devoted one day per week to various paid non-writing projects. And I thought a social media project mig

I’ve earned money in many unusual ways, especially back in the callow days of my youth. But even in recent years, I’ve taken on some peculiar projects—which I rarely talk or write about. But today I will share details about one of them. A few years ago (before I joined Substack), a number of individuals and organizations started asking my advice on how to handle social media. They even wanted to hire me as a social media consultant. My Twitter feed caught their interest, and they wanted to do something similar. Would I teach them how? I couldn’t do this nowadays. First, Twitter has…

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