Figma’s Early Days — How Patience & Discipline Fostered a Killer Product | by Sean Whitney | Craft Ventures | Medium
Craft Ventures is an early-stage and growth fund with proven, repeated success building and scaling technology businesses. Follow publication 205 4 Listen Share I joined Figma in 2018 as an early hire on the Finance & Biz Ops team when the company was ~40 employees. Adobe’s acquisition of Figma has me reminiscing on my unique experience and what I learned from the incredible people building the company at that time. As a “jack of all trades,” I saw the magic at work across finance, growth, sales, marketing, and product. Since joining Craft to try my hand at investing, I find myself coming back to those early learnings and think others might benefit from them as well. Next week, I’ll kick off a casual conversation series with some of Figma’s early leaders — the first one is with Toni Gemayel, the first growth marketer. (Register here) I’ll talk with guests about what we learned at Figma — things like PLG product strategy, funnel analysis & optimization, building a product-led sales team