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🏴 How to Be Different (without being lucky). A Ten Bullets Essay.

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Every Saturday, I send out 10 ideas I can't stop thinking about. To help you build companies, make content, and follow your obsession. 10.8.23 Good is no longer an option. Great is no longer an option. Different is the all that's left. Being unique is not a 'branding decision,' or a 'strategy,' or a 'unique style' you find on Pinterest. It's a relentless, consuming, torturous pursuit. Of searching for what makes you you, and, after finding it, turning it into something for everyone else. And you only find it through output. No one wants more podcast clips, but turn a podcast into a 4k cinema production, and people pay attention. No one wants more workout clips, but upload a 45-minute raw workout vlog, which is really a podcast, and people pay attention. Stop consuming what everyone else consumes. Unfollow big accounts. Leave your phone at home. Let your mind wander to random streams of consciousness, to quiet corners of bookstores, to visions you wish existed. Iterate violently. This i

🏴 How to Be Different (without being lucky). A Ten Bullets Essay. Ten Bullets - For The Obsessed 🏴 Every Saturday, I send out 10 ideas I can't stop thinking about. To help you build companies, make content, and follow your obsession. Subscribe Share 🏴 How to Be Different (without being lucky). A Ten Bullets Essay. Published almost 3 years ago • 3 min read ​ zach.blog ​ 10.8.23 How to Be Different (without being lucky) Good is no longer an option. Great is no longer an option. Different is the all that's left . Being unique is not a 'branding decision,' or a 'strategy,' or a 'unique style' y

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