Product Manifesto - How to identify product opportunities?

People tend to jump directly into problem-solving, based on a superficial understanding of a problem, before fully identifying a problem’s full context or conducting a robust analysis. Worse still: They define the problem through the lens of a solution they already have in mind. This leads to the misidentification of problems and ineffective solutions. Take the time to first understand the nuances of the problem (asking: Where, when, why, and how it occurs—and how it might be solved). Fuel these questions using research, data, and market insights. Focus on how the solution fits in with the broader team mission, then quantify its severity and scale. Synthesize all of these inputs and then focus on the highest-value opportunities. Subscribe to get more content like this delivered to your inbox for free! By sharing your email, you agree to our Privacy Policy and Terms of Service ‍I use this principle almost every time we plan for new or enhanced features, as well as setting product visio

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