Is Brand a Moat? - OnlyCFO's Newsletter
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Why brand & trust will matter more than ever in 2025. Plus a peak into OnlyCFO's stats for 2024.
The number of moats in the tech space is decreasing as software becomes more of a commodity. But… there are still a few moats left. I have written about a few of these moats, and they are my best-performing articles (keep reading for what those are). Brand and trust is one of the final remaining moats, and it has never been more important. Given how quickly technology moves today and the abundance of vendor options, potential buyers will more often default to vendors with trusted brands over the technological differences (unless the technology differences are huge). Why do nearly 30K…
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