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How To Ask For An Introduction - by Elad Gil - Elad Blog

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I have worked on multiple consumer products at Google (mobile maps, mobile gmail, etc.) and Twitter.  One of the key things you learn when building a consumer product is to make things as easy, streamlined, and friction free as possible for your users.  When asking an angel, advisor, or other person to make an introduction for you, the same rule applies.  The structure below saves a lot of pain & back and forth for you, as well as for the person being asked to make an introduction on your behalf. Bad Introduction Request: "Subject: Re: Wassup!  Mission pub crawl Hey Sarah, Can you intro me to Marc Andreessen?  Awesome thanks!  WOOT! Julie". The issue with this request is a few fold: 1. If Sarah forwards the email as is, Marc Andreessen is likely to either ask her for more details or ignore the request.  After all, he is really busy, no context has been given, and there is no explanation as to why Marc would ever want to meet with Julie. 2. Julie is putting all the work on Sarah.  I

I have worked on multiple consumer products at Google (mobile maps, mobile gmail, etc.) and Twitter. One of the key things you learn when building a consumer product is to make things as easy, streamlined, and friction free as possible for your users. When asking an angel, advisor, or other person to make an introduction for you, the same rule applies. The structure below saves a lot of pain & back and forth for you, as well as for the person being asked to make an introduction on your behalf. Bad Introduction Request: "Subject: Re: Wassup! Mission pub crawl Hey Sarah, Can you intro me…

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