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Gift Logic: Labors of love flourish online under fandom’s social norms | Knight First Amendment Institute

knightcolumbia.org · 1,950 words · saved by 1 readers

Fan culture’s cycle of gifting, receiving, and reciprocating helps create and maintain social solidarity A research project aimed at identifying the “logics” of social media Before the erotic novel Fifty Shades of Grey burned up bestseller lists and made author E.L. James the fastest-selling author in history, a large number of people had already read the novel for free. The only difference was that in the original version, main characters Ana Steele and Christian Grey were named “Bella Swann” and “Edward Cullen”—characters from Stephenie Meyer’s Twilight novels. Master of the Universe, originally published online by James under a pseudonym, was a work of alternate universe Twilight fanfiction. Fanfiction is a type of transformative work—that is, a new creative work that is transformative of some original media. Imagine a story about the continuing adventures of Captain Kirk and Mr. Spock, though in the case of alternate universe fanfiction, perhaps Kirk is a barista and Spock is a vet

Before the erotic novel Fifty Shades of Grey burned up bestseller lists and made author E.L. James the fastest-selling author in history, a large number of people had already read the novel for free. The only difference was that in the original version, main characters Ana Steele and Christian Grey were named “Bella Swann” and “Edward Cullen”—characters from Stephenie Meyer’s Twilight novels. Master of the Universe, originally published online by James under a pseudonym, was a work of alternate universe Twilight fanfiction. Fanfiction is a type of transformative work—that is, a new creative…

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