Hailey Baptiste just handed Nike a perfect story

Just don’t expect them to do anything with it.

Photo: Hailey Baptiste on Instagram In a normal, capitalist society, what Hailey Baptiste pulled off yesterday in Madrid would be a sponsor’s dream come true. Playing the best match of her career, she beat the world No. 1 Aryna Sabalenka after saving six (!) match points—including an especially gutsy save with a serve-and-volley. The story writes itself. Sabalenka is seen as inevitable in most of the matches she plays—it was only her second loss this year. Very few people (call them uncreative!) expected the world No. 32 to take her down. But when she did, it acted as a reminder of the…

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