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Aggregators aren't open-ended - by Gordon Brander

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The landscape of tech is currently dominated by ad-supported consumer products and B2B SaaS companies. My sense is that this may be fundamentally thwarting the evolution of technology. Allow me to string together some theory into maybe 3/4 of a thesis.

The landscape of tech is currently dominated by ad-supported consumer products and B2B SaaS companies. My sense is that this may be fundamentally thwarting the evolution of technology. Allow me to string together some theory into maybe 3/4 of a thesis. An aggregator is special kind of internet business with a particular shape. Analyst Ben Thompson developed the concept of aggregators and aggregation theory to explain differences between industrial monopolies and contemporary software monopolies. An industrial monopoly leverages a monopoly on supply to extract $ from demand. An aggregator…

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