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Marc Andreessen: Celebrity-led brands ‘future of consumer products’ | Fortune

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You might dismiss as mere gimmicks products from YouTube stars like MrBeast and Logan Paul—think Feastables snacks and Prime energy drinks, respectively. But billionaire venture capitalist Marc Andreessen leans toward another view: that they represent the future of consumer-product relationships. The reason that Coca-Cola, Kraft Mac & Cheese, and their ilk exist, he recently argued, is “because of the media of the era in which those brands were created.” Andreessen laid out his reasoning this week on The Ben & Marc Show, a podcast he hosts with Ben Horowitz, a fellow cofounder of the VC firm a16z, aka Andreessen Horowitz. He cited other notable brands led by non-YouTube celebrities, among them George Clooney’s Casamigos Tequila and Kim Kardashian’s Skims shapewear, which she turned into a $4 billion business. Andreessen says Kardashian deserves “huge credit” for the brand’s success. “The historical way of looking at this, I think, would be these are gimmicks,” Andreessen said. “Fans of

You might dismiss as mere gimmicks products from YouTube stars like MrBeast and Logan Paul—think Feastables snacks and Prime energy drinks, respectively. But billionaire venture capitalist Marc Andreessen leans toward another view: that they represent the future of consumer-product relationships. The reason that Coca-Cola , Kraft Mac & Cheese, and their ilk exist, he recently argued, is “because of the media of the era in which those brands were created.” Andreessen laid out his reasoning this week on The Ben & Marc Show , a podcast he hosts with Ben Horowitz, a fellow cofounder of the VC firm

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