Learning to Fight
amasad.me · 315 words · saved by 1 readers
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Running a growing business is thrilling. Serving customers is incredible, and growing revenue feels great. But there is only so much excitement in running your average — say b2b — startup. But suppose your company is doing something so radical it changes culture. In that case, you have to be ready to be surprised, delighted, horrified, and viscously attacked. In prior eras, a b2b startup founder might've been a skilled trader. Whereas a successful culture-changing founder would've started a revolution or a religion. When you're challenging norms, you have to be ready to fight the…
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