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Your Platform Is as Strong as Its Identity Layer - by Varun

varunshenoy.substack.com · 2,610 words · saved by 1 readers

Elon Musk recently turned down his offer to purchase Twitter at a significant premium due to the large number of bots on the website. Twitter does not have a generalized identity verification process for all users. Instead, the platform’s verification resources are used to provision “blue checkmarks” to those with high visibility. Information tweeted from these accounts can be trusted to come from the named source. At a fundamental level, this choice is a mistake. As long as Twitter does not make the effort to formally verify all of its users, they will struggle to lock in the value of their social network. While this may be a big ask, it is critical to building a trusted platform that can be ultimately monetized. In fact, the crux of any platform is identity. Subscribe to receive new posts in your email 👇 We can model platforms like a layered cake, similar to the TCP/IP networking protocol. Each successive layer relies on the durability of the previous one to provide increasing sophi

Your Platform Is as Strong as Its Identity Layer Analyzing platforms through a layered cake of identity, social networking, and super apps. Varun Shenoy Aug 19, 2022 2 Share Gattaca (1997) Elon Musk recently turned down his offer to purchase Twitter at a significant premium due to the large number of bots on the website. Twitter does not have a generalized identity verification process for all users. Instead, the platform’s verification resources are used to provision “blue checkmarks” to those with high visibility. Information tweeted from these accounts can be trusted to come from the named

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