Your website is not for you — Websmith Studio

A note from a developer who keeps watching good design die in boardrooms.

I'm not a designer. I build the things designers hand me, and I've worked alongside enough good ones to notice the same conversation playing out in different boardrooms. The designer presents the work, they walk through the research, the reasoning, the journeys. Everyone nods (especially me in the back). Then the decision maker says "No. I want xxxxxx". Your website is not for you The companies website isn't for the founder, the marketing manager, or the board. It's for the person you've never met - the customer weighing up a purchase, the lead chasing a phone number, the visitor sizing…

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• Kelvin Idanwekhai

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