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the cruel optimism of the internet - amalia's substack

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commodification, identity, and the reflection of our lives in media

I recently saw an extremely cool talk by Rayne Fisher-Quann at McGill. She is insanely smart and also my Personal Hero, so naturally, I have lots to say. Her talk, “girl online,” discussed the experience of women on the internet. Specifically, she mentions how female identities are often defined by consumption: women are made through the objects they purchase, photograph, and wear. Invoking Debord, she explains that content has reached a new level of performativity, in which items are used not for their practical purpose, but to curate identities. She mentions personas like the “English…

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