User Journeys vs. User Flows
User journeys and user flows both describe processes users go through in order to accomplish their goals. While both tools are useful for planning and evaluating experience, they differ in scope, purpose, and format.
4 User Journeys vs. User Flows Kate Kaplan Kate Kaplan April 16, 2023 2023-04-16 Share Email article Share on LinkedIn Share on Twitter Summary: User journeys and user flows both describe processes users go through in order to accomplish their goals. While both tools are useful for planning and evaluating experience, they differ in scope, purpose, and format. User journeys and user flows are both UX tools that capture how people accomplish goals with certain products or services. They share some similar traits. Both user journeys and user flows are: Used during design ideation or evaluation ac
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