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Crazy: 90 Percent of People Don't Know How to Use CTRL+F - The Atlantic

theatlantic.com · 309 words · saved by 1 readers

Google's resident search anthropologist, Dan Russell, dropped this incredible statistic on us. And no, he couldn't believe it either.

August 18, 2011 This week, I talked with Dan Russell, a search anthropologist at Google, about the time he spends with random people studying how they search for stuff. One statistic blew my mind. 90 percent of people in their studies don't know how to use CTRL/Command + F to find a word in a document or web page! I probably use that trick 20 times per day and yet the vast majority of people don't use it at all. "90 percent of the US Internet population does not know that. This is on a sample size of thousands," Russell said. "I do these field studies and I can't tell you how many hours…

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